Skip to content

Bradford girl goes to Beautiful Lengths for cancer patients

Pantene Beautiful Lengths has donated more than 24,000 wigs in Canada and the U.S.

Ten-year-old Adriana Verkaik is an A student, athlete, and a kid with a lot of heart, said her dad Jason.

The young student at Sir William Osler Public School recently had her long, blonde hair cut, and she will be donating the tresses to Pantene Beautiful Lengths to help make wigs for cancer patients.

Adriana has always been aware of the impact of cancer, which has touched the Verkaik family.

“We always do the Terry Fox Run,” said Jason Verkaik.

So, when it came time to cut her hair for the summer, Adriana decided to make her haircut count.

Adriana had her hair cut at Victoria Bourque Beauty Boutique in Bradford West Gwillimbury and bagged the nearly 30 centimetres of hair to send to Pantene’s program.

Pantene Beautiful Lengths was launched in 2006 in partnership with the Canadian Cancer Society to provide free real-hair wigs for women with cancer.

To date, it has donated more than 24,000 wigs in Canada and the U.S. — more than 1,900 in Canada alone, all available through the Canadian Cancer Society’s wig banks.

And Adriana, with her new short haircut, said that she would let it grow and donate again.

“She’s a very generous and kind person,” said her proud dad.


Miriam King

About the Author: Miriam King

Miriam King is a journalist and photographer with Bradford Today, covering news and events in Bradford West Gwillimbury and Innisfil.
Read more