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Giving Tuesday: Canadian Tire Bradford owners challenging other companies to match their $5K donation to A Bradford Christmas

In the spirit of Giving Tuesday, Mark and Diana Sheeler, owners of the Canadian Tire store in Bradford are challenging other businesses to match their $5K donation to A Bradford Christmas charity
Sarah (left) with her sister Emily Dahlgren: creators of the non-profit group "A Bradford Christmas" which strives to raise $50,000 for the Helping Hand Food Bank this year.

‘Tis the season of giving, and Mark and Diana Sheeler, owners of the Bradford Canadian Tire store,  are challenging their fellow mid-large sized businesses to make a donation to those in need through A Bradford Christmas charity. 

The Sheelers will donate $5,000 in gift cards to Bradford sisters Emily and Sarah Dahlgren and their charity of filling holiday hampers for the less fortunate, stuffed with items like hot chocolate, pet food, napkins, cookies, and all the Christmas ‘extras’. 

So far the girls have raised $14,000 of their $50,000 goal, and the Sheelers want to do whatever they can to help them reach it by their Dec. 15 deadline. 

"We think it's an incredibly important cause," said Diana about her and Mark's donation.

They are challenging other companies to either match or exceed their $5,000 donation. 

“I think if we could challenge the medium to large-sized businesses, we can maybe get this done for them,” said a hopeful Diana. 

The sisters were extremely happy to hear about the Sheelers’ donation and challenge.

“This is beyond amazing!” exclaimed Sarah. “This is going to help so many families in our community!”

Last week the Sheelers also donated $5,000 in gift cards to Bradford District High School and their 'Adopt a Family' program through the Helping Hand Food Bank.

“We'd like to do $5,000 again, It’s necessary and just feels like the right thing to do,” said Diana.

Any business interested in matching the donation or contributing to the charity can email

Natasha Philpott

About the Author: Natasha Philpott

Natasha is the Editor for BradfordToday and InnisfilToday. She graduated from the Media Studies program at The University of Guelph-Humber. She lives in Bradford with her husband, two boys and two cats.
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