It’s Camp Day at Tim Hortons locations across Canada and that means 100% of all proceeds from the sale of hot or iced coffees are donated to the Tim Hortons Foundation Camps for youth.
This is the largest annual fundraiser for Tim Hortons Foundation Camps and this year will mark their 30th anniversary of this ‘life changing campaign’.
The initiative was officially coined ‘Camp Day Canada’ in 1991 and over the decades has raised more than $212 million and provided more than 300,000 disadvantaged youth with a true camp experience.
Customers can also support the fundraiser by donating $2 to receive an official Tim Hortons Camp Day bracelet, or round up any purchase order to the nearest dollar for an additional donation from the balance.
Additionally, the purchase and sale of a Tim Hortons ‘Take 12’ (boxed coffee kits) are also being donated back to the Foundation.
#TimsCampDay is a great opportunity to #MakeADifference for youth in our communities. Officer Elisabeth joined @TimHortons staff at the Holland Street West location in #Bradford to help out. 100% of proceeds from all hot and iced coffee sales will be donated to @TimsCamps. pic.twitter.com/I3eQkl7FLt— South Simcoe Police (@SouthSimcoePS) July 21, 2021
"Caring for and supporting the communities we serve is at the heart of Tim Hortons and it's so inspiring to see how the 1,500 restaurant owners across Canada and their team members proudly support Camp Day each year,” Axel Schwan, President of Tim Hortons, said in a recent press release.
In Canada, there are currently seven Tim Hortons Camps that operate year-round for kids ages 12 to 16 and include a multi-year development program designed to encourage leadership, confidence, resilience and courage.
"As a Tim Hortons restaurant owner, and part of the Tim Hortons Foundation Camps team, I'm so proud of the impact of Camp Day and being able to contribute to so many young people having their potential fully realized," Graham Oliver, President of Tim Hortons Foundation Camps, said in a press release.
"These inspiring young people from across the country, from all backgrounds, represent the future of Canada and it's incredible how the simple act of buying a coffee can make such a difference,” he adds.
The Tim Hortons Foundation Camps is a non-profit charitable organization founded in 1974 that supports youth from low-income homes. The camps boast a fun, inviting atmosphere but also strive to prepare youth for post-secondary education or the workforce with skills they can contribute to their communities too.
Last year in 2020, the campaign raised nearly $11 million and this year the Foundation expects to exceed their target.
Due to ongoing COVID safety-protocols, the Tim’s Camps are ‘enhanced virtual camp experiences complete with counsellors, cabin groups and digital programming to support their growth and development.’
Virtual programming includes ‘camp-in-a-box’, camp on demand, counsellor support and an online community, and a backpack program.
“As a former special-needs camp counsellor and lifeguard, I know first-hand how important a summer in the great outdoors is for kids, and Tim Hortons makes that available to those who don’t necessarily have the same opportunities, especially after the past year,” said Jonathan Scott, Ward 2 Councillor for Bradford.
To learn more about Tim Hortons Camps or to make a donation, visit: www.timscamps.com