New Vitality held its grand opening over the weekend with council, the Bradford Board of Trade and members of the community,
The beauty and fitness centre located at 107 Holland St. East aims to help customers look and feel their best.
Owner and President of New Vitality, Ances Hercules, wanted to create a place for people to come where they can let go of insecurities and boost their self-esteem through non-invasive treatments, body contouring, and fitness plans.
“It’s an alternative to going under the knife,” explains Hercules. “We use the latest technology for fat reduction and it can be used pretty much anywhere a person could have stubborn fat.”
Inside, the walls are painted a vibrant green, a fitting colour for a business focused on renewal and growth. One section is set up for treatments and the other for fitness with exercise machines, yoga mats, and equipment for getting in shape.
But it doesn’t stop there.
Hercules and her team also help create meal and workout plans as well as mental health exercises.
“When people look at themselves, I want them to love what they are. We are here to help with any insecurities, no matter how big or small, it all starts from how we feel inside,” said Hercules. "All it takes is dedication, consistency, a bit of time, and of course, effort. But what you’re going to get is some incredible results."
Hercules stumbled upon the practice almost two years ago after trying it herself and was amazed at her results. She said she gained some weight during the pandemic and wanted to get back to a healthy lifestyle. She set a goal weight and found body contouring helped speed up the weight loss process. The results were life-changing, she says. Hercules was inspired to help others looking for a healthier lifestyle, so she got her necessary certifications and opened up shop.
New Vitality’s customer ratio is fairly equal among women and men.
“Traditionally, men only thought of going to the gym but with our program, it’s high performance between the exercise routines, training, and treatments, so you’ve still earned your fat loss, it’s still rewarding,” said Hercules.
Hercules has a background working in the medical field. She worked for 12 years as an ED Technician and has worked at Sick Kids Hospital in various roles.
To learn more about the programs at New Vitality, call 905-775-2332.