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For the next three days, have your donation to Helping Hand Food Bank matched five times! (Update: Sold out)

For every food package purchased through our BradfordToday Cares: Food Drive and local community partners will match five times

UPDATE: Our food packages are now sold out thanks to the generous community. If you didn't get a chance to participate in this program, we encourage you to send your donation directly to the local food bank. You can call 905-775-2824 to arrange a donation, or click here for more information on how to give back.


Our mission at BradfordToday is to strengthen the communities we serve and in the spirit of strengthening the Bradford community, we are spearheading a food drive in support of the Helping Hand Food Bank.

The holidays can be a stressful time for many families and now more than ever, the Helping Hands Food Bank needs our help to keep the shelves stocked.

In response to that need, we asked Zehrs Bradford to donate food packages for our loyal readers to purchase for the food bank through an online pop-up store.

BradfordToday then matched whatever was purchased as a cash donation to the food bank.

But that’s not all.

We know that Bradford is full of caring individuals and businesses who would generously donate to this initiative as well. So, we contacted a number of local businesses to see if they would also like to match reader contributions with a cash donation. 

As a result, for every food package purchased in our pop-up store from now until Dec. 15 at 12 p.m. p.m., each dollar will be matched five times and all proceeds will go directly to the food bank. That means your $25 donation will be turned into a $150 donation!

Here is how you can buy a food package in support of the Helping Hands Food Bank: 

  • Log in to your BradfordToday account (or register for free). 
  • Select a food package you would like to donate and enter your credit card details.
  • Check the 'Confirm’ button and click ‘Donate’ to confirm your purchase.
  • That's it, you did it! You gave back to our community this holiday season.

Thanks to Zehrs Bradford for donating the food packages, and to the following businesses who have joined us in matching each donation: Addictive Design, Botas Electrical, Bradford Wolves Soccer Club and the Wolves Athletic Centre.

BradfordToday is proud to lead this worthwhile cause in an effort to reduce hunger and poverty in our community, particularly as the holiday season draws near.

Programs like this and support from businesses and community members - like you - help us to give back to Bradford.