NEWS RELEASE
LEGENDS BARBERSHOP
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Frank Desario, owner of Legends Barbershop in Bradford West Gwillimbury is pleased to announce the launch of his new men’s styling product line.
The exclusive line includes a pomade and paste, with the Legends distinctive logo branding.
Desario has been in the hair industry for over 20 years, and running his busy barbershop in Bradford since 2016.
Eagerly embracing the opportunity to expand his expertise into the realm of hair products, Desario is proud to present the dynamic duo of the paste and pomade within the Legends line.
The pliable matte paste, designed for effortless washout and compatible with all hair types, imbues hair with texture and definition. Complementing this, the pomade provides a sturdy hold that enhances a slick backed look, accompanied by a captivating medium shine.
The products will be sold exclusively in the shop at around $15 each, inviting clients to experience the Legends difference firsthand.
With the product launch, Desario thought it was a good time to rebrand the shop with a refreshed, modernized feel.
“It was time, it’s been seven years (since opening),” he said. “I thought with all the new stuff it warranted a fresh start.”
The barbershop's new chapter also includes the addition of Noah Markle, a skilled barber hailing from Richmond Hill, who has recently joined the Legends team. Markle's expertise and enthusiasm mesh seamlessly with Desario's vision, culminating in a dynamic partnership that elevates the barbershop experience to new heights.
“It’s been great,” Markle said of his first few months at the shop. “It’s the perfect time to come in, with the new products and new brand.”
To commemorate the new product line and rebrand, Desario is hosting a client appreciation/launch party at the end of the month with music, snacks and refreshments.
“I thought it’d be a great idea to have a launch party and a little client appreciation to get people excited about it,” he said.
The party will take place Saturday, Aug. 26 from 7:30 to 11 p.m. at the shop, 107 Holland St. West.
To learn more about Legends, visit their website at https://www.legendsbarbershop.ca
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