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Mercedes-Benz Newmarket teams up with NHLers to help Southlake

With assists from Toronto Maple Leafs’ Morgan Rielly and Tampa Bay Lightning’s Anthony Cirelli, as well as customers, dealership donates $50,000 to Stronach Regional Cancer Centre
Mereceds-Benz Newmarket presents $50,000 cheque to Southlake Foundation in support of Stronach Regional Cancer Centre Campaign HERE Is Where Cancer Meets Its Match. From left: Lesley Ring, vice-president, major gifts and campaign, Southlake Foundation, Jennifer Ritter, president and CEO, Southlake Foundation, Brian Fulton, managing partner at Mercedes-Benz Newmarket, and Gianlucca Filippetti, new car sales manager at Mercedes-Benz Newmarket

Southlake Foundation has scored with a $50,000 donation to Southlake’s HERE is Where Cancer Meets Its Match campaign from Mercedes-Benz Newmarket, with the support of their customers and brand ambassadors, Toronto Maple Leaf Morgan Rielly and Tampa Bay Lightning Anthony Cirelli.

Throughout May, Mercedes-Benz contributed $200 from every new vehicle sold or leased at the dealership to support Southlake Regional Health Centre’s $20-million cancer campaign, now more than 60 per cent of the way to its goal.

In July, Mercedes-Benz customers joined Cirelli at Magna Golf Club for the annual Mercedes Trophy Golf Tournament, where they raised additional funds through live and silent auctions. As part of the event, participants bid on a one-of-a-kind trip to Tampa to see a Toronto Maple Leafs vs. Tampa Bay Lightning hockey game, with a visit to the dressing room with Cirelli to meet the Tampa team.

“We are so grateful to Mercedes-Benz Newmarket and their customers for their renewed support of Southlake,” Jennifer Ritter, president and CEO of Southlake Foundation, said in a news letter.

“Last year’s support from Mercedes helped us to make incredible progress in our campaign and as a result, we will bring the first ever PET-CT scanner to York Region — a game changer for the diagnosis, staging of treatment and monitoring of cancer.

"This latest gift will continue to drive momentum toward our $20-million goal, supporting new advanced equipment at the Stronach Regional Cancer Centre like adding a fifth linear accelerator so that we can expand our radiation therapy program to administer more than 7,000 additional radiation treatments annually. This level of support means so much to us and we hope it will inspire other caring companies in our community to help drive us even closer to our goal as we continue to create the cancer care our communities deserve.”

“It is an incredible honour to work with the talented, caring people at Southlake who strive to make a difference in the lives of those in need throughout York Region,” said Brian Fulton, managing partner at Mercedes-Benz Newmarket. “I would like to thank all of our customers who supported us during the campaign, especially Morgan and Anthony, who continue to set a great example of leadership off the ice.”

“We cannot thank Mercedes-Benz Newmarket enough for their generous donation to cancer care at Southlake,” said Derek McNally, executive vice-president, clinical services at Southlake, and regional vice-president, cancer services, central cancer program. “Community fundraising like Mercedes helps make sure Southlake’s staff, physicians and volunteers can be by our patients’ side throughout every step of their cancer journey. This, in turn, ensures the delivery of high-quality, leading edge cancer care to the patients and families we serve.”

Stronach Regional Cancer Centre consistently ranks within the top three of Ontario’s cancer centres and was the first hospital in Ontario to partner with the Princess Margaret Cancer Care Network.