TOWN OF BRADFORD WEST GWILLIMBURY
The Town of Bradford West Gwillimbury’s Office of Economic Development won a highly prestigious award from the Economic Developers Association of Canada (EDAC) for its Economic Development Marketing Strategy. News of this exciting win came last week as EDAC announced all the winners of its 2020 Marketing Awards.
“Our Council is very excited that Canada’s national economic developers association chose to recognize BWG with this highly-respected marketing award, acknowledging the innovative work we undertook to create our Economic Development Marketing Strategy,” said Mayor Rob Keffer. “Congratulations to our Economic Development staff, Michael Disano and Michael Kemp, and our consultants Amplify Marketing & Communications Canada, for their tremendous work on the strategy and in winning this highly-competitive prize. Well done!”
BWG won in the category of Economic Development Marketing Strategy – Brand Identifier, acknowledging the creative centrepiece of the Town’s strategy: an innovative logo that successfully combined the municipality’s agricultural heritage with a bold vision to expand and attract new workers. Click here for a full description of the award abstract.
“As Chair of the Town’s Economic Development Advisory Committee, I’m thrilled that EDAC has acknowledged the fantastic work that went into this strategy by granting us this coveted award,” said Deputy Mayor James Leduc. “Our committee was involved in every step of the strategy’s development, and to see our hard work rewarded like this is just tremendous!”
The Town’s Economic Development Marketing Strategy is the culmination of months of surveying, and researching best municipal practices to create a comprehensive blueprint to market BWG’s unique qualities to investors.
It guided development of a new brand, promotional materials and a versatile new website, with key elements incorporated into the Town’s recently approved COVID-19 Resiliency and Recovery Strategy.
EDAC is Canada’s national organization of economic developers, pursuing excellence in the field since 1968. With over 1,000 members from coast to coast to coast, EDAC delivers a comprehensive program of:
- Professional development, including the Ec.D. – Canada’s nationally recognized designation for economic developers
- Networking and information sharing opportunities with a national perspective
- Tools and resources – both on and offline – for economic development in Canada