NEWS RELEASE
TIM HORTONS BRADFORD
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Tim Hortons annual Smile Cookie campaign is back from April 29 through May 5 with 100 per cent of proceeds supporting over 600 charities and community groups selected by local Tim Hortons restaurant owners.
“Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies,” says Axel Schwan, President of Tim Hortons. “Last year’s Smile Cookie campaign raised a record-breaking $19.7 million, and I know our guests will be rallying with us again this year to support over 600 charities and community groups and the amazing work they do.”
Guests can support a local charity or community group by purchasing Smile Cookies or one of four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy Smile Cookie pins. This year, Bradford Tim Horton’s Owner, Perry Thorton, chose WOW-Living Bradford as the beneficiary of the Smile Cookie campaign.
The first Smile Cookie campaign was launched in 1996, originally raising funds for Hamilton Children's Hospital. Since then, the annual charitable campaign has raised a total of more than $111 million across Canada and the United States for charities and organizations. Recipients include local hospitals, community care organizations, food banks and schools.
WOW-Living's mission is to provide people living in poverty with the tools and resources they need to strengthen stability and increase resiliency. WOW-Living offers a Warming Centre - Out of the Cold Cafe, hot meals, community support, A Hand Up Christmas Wishlist for Bradford residents, clothing at A Hand Up Clothing Room, and is currently working on a Truly "Affordable" Housing Project.
WOW-Living's mission is to invest every minute and dollar donated intentionally into the lives of the people they’re serving. This may include covering a few nights at a hotel for a homeless friend, putting gas in someone's car to get them to a shelter, driving a friend to an appointment, helping one of our friends move, fill out forms, navigate the welfare system or buying them a cup of coffee, groceries or a meal. Financial donations may also go toward the cost of training, operating costs associated with the Out of the Cold Cafe, and other affordable housing initiatives.
This year, the proceeds from the Tim Horton’s Smile Cookie campaign will help WOW-Living be able to continue to help our community's most vulnerable people and kick-start their Truly “Affordable” Housing Project, right here in Bradford.
To participate in this year's Smile Cookie campaign, guests can visit their local Bradford Tim Hortons or place an order through the Tim Hortons mobile app for delivery. Guests can also ask for a bulk order form at their local Tim Hortons restaurant for larger pre-orders.
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